While some benefit from the relaxed consumption, atmosphere and leisure factor of watching, others actively wish to engage locally. Further motives for watching esports are the charisma and skills of the participants. Only those that take variety into consideration are ready to construct a relationship with the audience. The motivation amongst shoppers to watch esports across sub-ecosystems is as heterogeneous as the esports landscape itself, because it unites a giant number of competitions with quite a few titles under its roof. Consumers’ causes for tuning into esports, in addition to their preferences, are highly diverse, with no clear number-one motive for consumption emerging .
