It is the same setting and hype we expertise with occasions like the Superbowl. Large sponsorships and multinational firms invest money, time, and product within the industry. In the previous twenty years, the video game industry has established itself as a major contributor to the worldwide leisure financial system. The authors therefore develop a conceptual framework of value creation via video games, spotlight necessary findings from extant analysis in advertising and other disciplines, and apply the framework to derive future research opportunities.
