The growing middle class and their increased buying energy, amongst other elements, have resulted in elevated spending by Indonesian consumers on non-essential products corresponding to shopper electronics. Consumer electronics encompass communication and leisure gadgets in addition to gadgets that are used for data functions. As of the third quarter of 2020, the most common digital units that the Indonesian grownup inhabitants owned included cell phones, smartphones, and laptop computer or desktop computer systems. The improve in client electronics purchases amongst Indonesian shoppers is well mirrored in the total market revenue of shopper electronics that has been ascending in recent times. The development is forecast to continue regardless of the continued coronavirus (COVID-19) pandemic that has hit the nation since the beginning of 2020. However, some motion constraints imposed by the federal government to curb the unfold of the virus have brought on the purchasing channel structure to move barely towards online channels.