The graph above, taken from The Dotted Line newsletter, breaks down the kinds of partnerships we’ve been overlaying most. As of April 21st, Loco will show all matches from the fifth NBA 2K League season. The streaming platform claimed its marketing campaign promoting the league has generated 19m impressions within the region since 2020. GEF and IMG will work collectively on the upcomingCommonwealth Esports Championshipsthat will happen in Birmingham this August.
