The 14 Shops With The Best Makeup Artists In Calgary

The 14 Shops With The Best Makeup Artists In Calgary

One reason behind Benefit’s domination of the space is its shrewd marketing exercise, which in 2017 concerned the ‘Browmobile’ campaign. Combining experiential components with digital marketing, it concerned an internet competition providing users the prospect to win a visit from the browmobile. A fortunate few would be succesful of take pleasure in a personalised brow tutorial, treatments, and a hamper of Benefit goodies. No model has had a a lot bigger influence on magnificence in the last few years than Fenty. The firm – which is owned by Rihanna – launched in 2017 with a one hundred pc digital campaign, largely geared around Instagram and influencer content.

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